During Ad Club, we all saw an episode of Madman. I never watched that TV show before, so everything was new for me. After a few minutes, I already noticed that smoking and drinking was one of the big habits. Matthew Weiner, the creator of Mad Men, wanted to create an image that depicts of some parts of the American society and culture of the early 1960s, highlighting cigarette smoking, drinking, sexism, adultery and ethnic and racial bias. He wanted to show us the differences between then and now.
Every character in Mad Men smokes multiple cigarettes during every episode, because smoking was far more common in the 1960's than it is now.
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