Sunday, September 27, 2009
we've been having it!
Advertiser: Vodacom
Agency: Draftfcb Johannesburg
This is ad my friend showed to me because it's so hillarious... When I watched it for the first time, it made me laugh so badely. I really want to know from where they got the idea to present the new vodacom phone like that. Apparently it was a big hit in South Africa, people bought the phone immediately. Basically, presenting the new features of the phone in a funny situation, made increase profits exponentially...
...adverting as an art...
- What is art? How would you describe art? Can you explain what art is for you in 5 adjectives? I wouldn’t be able to do it because for me art is explained differently among many situations. Sometimes I would call something art when I think the result we see is beautiful, unexpected or just different.
Advertising can be an art sometimes. Here are 5 example that I call ART but who am I to put the stamp of art on it?
1. Advertiser: playstation 2
Agency: BBDO Chile
This ad was produced by Playstation in 2007 as an advertisement for their new product for the Playstation 2: Rubik’s Cube. We all know how a rubik’s cube works, so thanks to digital editing, the face of the model resembles a Rubik’s Cube. Even though, the Rubik’s Cube is an older toy, it’s still fun for children right now, especially played on the PSP 2. This aspect of the rubik's cube being an older toy is given by the background: the room where they young male sits is pretty old and dark, which resembles old.
Advertiser: Discovery Channel
Agency: Mother London
This ad probably caught my attention because I’m a swimmer. Surprisingly, this is an ad for Discovery Channel. This sculpture is 35feet long and was in front of Potter’s Field at Tower Bridge for a promotional campaign featuring the celebrity tattoo artist Louis Malloy. I really like the idea of putting the swimmer in the grass, really creative. If I can critic on it just a little bit, I would have changed the angle of his elbow because his hand is too close to his head. I make this critic because I'm a swimmer and normally people put their hands in the water further away from the head...
Advertiser: Adidas
Agency: TBWA Germany
Surprise, Surprise,… Who would have thought that when Adidas asked for something unexpected that will welcome FIFA World Cup 2006 in Munich they would have got this result? TBWA accomplished this task really good. They build a 65meter statue above the highway where everybody had to pass to enter Munich.
4. Advertiser: Nike
Agency: Wieden + Kennedy
URL:
These are all real sounds during a certain basketball game. Nike is trying to sell something more than the shoes, like the lifestyle, values and beliefs that come with the shoes. When I close my eyes and just listen to the soundtrack, I’ve the feeling I’m at a different place where I feel safe.
5. Advertiser: Honda
Agency: Wieden + Kennedy
- Everything started of with a single Cog…wauw, that was the first word that crossed my mind. I was speechless for a second. I know that the commercial was 2min but Wieden+Kennedy used that time to tell a story to the consumers. Everything that was showed during the commercial are all parts of the Honda Accord.
With this commercial, Wieden+Kennedy tried to give Honda a more consumer-friendly image which definitely succeeded.
Advertising can be an art sometimes. Here are 5 example that I call ART but who am I to put the stamp of art on it?
1. Advertiser: playstation 2
Agency: BBDO Chile
This ad was produced by Playstation in 2007 as an advertisement for their new product for the Playstation 2: Rubik’s Cube. We all know how a rubik’s cube works, so thanks to digital editing, the face of the model resembles a Rubik’s Cube. Even though, the Rubik’s Cube is an older toy, it’s still fun for children right now, especially played on the PSP 2. This aspect of the rubik's cube being an older toy is given by the background: the room where they young male sits is pretty old and dark, which resembles old.
Advertiser: Discovery Channel
Agency: Mother London
This ad probably caught my attention because I’m a swimmer. Surprisingly, this is an ad for Discovery Channel. This sculpture is 35feet long and was in front of Potter’s Field at Tower Bridge for a promotional campaign featuring the celebrity tattoo artist Louis Malloy. I really like the idea of putting the swimmer in the grass, really creative. If I can critic on it just a little bit, I would have changed the angle of his elbow because his hand is too close to his head. I make this critic because I'm a swimmer and normally people put their hands in the water further away from the head...
Advertiser: Adidas
Agency: TBWA Germany
Surprise, Surprise,… Who would have thought that when Adidas asked for something unexpected that will welcome FIFA World Cup 2006 in Munich they would have got this result? TBWA accomplished this task really good. They build a 65meter statue above the highway where everybody had to pass to enter Munich.
4. Advertiser: Nike
Agency: Wieden + Kennedy
URL:
These are all real sounds during a certain basketball game. Nike is trying to sell something more than the shoes, like the lifestyle, values and beliefs that come with the shoes. When I close my eyes and just listen to the soundtrack, I’ve the feeling I’m at a different place where I feel safe.
5. Advertiser: Honda
Agency: Wieden + Kennedy
- Everything started of with a single Cog…wauw, that was the first word that crossed my mind. I was speechless for a second. I know that the commercial was 2min but Wieden+Kennedy used that time to tell a story to the consumers. Everything that was showed during the commercial are all parts of the Honda Accord.
With this commercial, Wieden+Kennedy tried to give Honda a more consumer-friendly image which definitely succeeded.
It's time to be ethical and responsible!
A. 3 ads that promote a product in a responsible way
1.
Advertiser: Dove
Ad Agency: Ogilvy & Mather, Toronto
This dove commercial is trying to show that we live in a world of unreality, a world of plastic surgeries and eating disorders. When girls are young they get exposed to his world by magazines, TV, or just peers. Dove is trying to show the consumers that there’s no world of perfection. Everybody looks different and every person has something they don’t like about themselves, but that shouldn’t be a reason to change the person you are. Dove is trying to show the population that inner and natural beauty is important and that everybody is beautiful in the way they are.
This commercial is a good example for the population and the reputation of Dove, but not everybody knows that Dove and Axe are owned by the same company… How funny is that, they basically have a controversy within their own company! Dove is all about the inner beauty, while Axe is something that will get you all the ladies you want…
2.
Product : SONY Corporate Image
Agency : Saatchi & Saatchi, Sydney
Sony Australia decided to celebrate the fact that they committed to offset all carbon emissions caused by their corporate travel. They celebrated it in a creative way, they worked together with Landcare Australia and Saatchi & Saatchi to create several grass cars. They then distributed those cars across Sydney. Even though, Sony doesn’t sell cars as their product, they are still trying to remind customers that we need to take care of the environment, and that they are trying to do their share by offsetting all carbon emissions caused by their corporate travel. I think this is a create idea to promote the decision they made. I’m sure it also made people realize that when Sony can help the environment, they can do their share too.
3.
Advertiser = PUR
Ad agency = TBWA chiat Day, Los Angeles
If water had had a voice, this would be one of the things it would say. TBWA chiat day created this idea because they want to attract people to stop buying bottled water. Water tastes about the same whether you filter it or buy it in bottles.
The only thing bottled water do is destroy our environment. I really like the print ad because it’s funny but they made a point. People buy a lot of bottled water while at the same time they could just buy a water filter.
B. 3 ads that promote a social issue/cause in a responsible way
1.
Avertiser: AMNESTY INTERNATIONAL
Agency: LOWE/GGK
Country: Poland
Women abuse is a horrible topic, especially when you're a woman yourself. Talking about this ad makes me sad because I know that this is something that happens to so many women all over the world. In most cases, the victims will keep it as a secret because they are scared. This ads tries to convince people that they can help, but you've to make the first step in order to solve this problem. I really like the ad, especially the copy because it's true: they haven't just broken her heart... they represented this issue in a creative way
2.
advertiser: Blue shield of California
Ad agency: Taxi, New York
Apparently, there are millions of people in California who are uninsured. These naked statues represent the uninsured residents. They are really vulnerable to anything. Blue Shield of California is trying to make this point clear to its residents. Health insurance is necessary.
3.
Avertiser: domestic violence
Agency: SAATCHI & SAATCHI Singapore
We live in a world where verbal communication evolved exponentially, especially with myspace, twitter, facebook,... This of course means that verbal violence is increasing too. Verbal violence might not be exactly like physical but they have some common characters. People, especially younger people, don't really realize how you can hurt an individual by just using words. I hope this ad made people think twice before they would use verbal violation, because words can hurt too.
C. 3 ads that are socially/ ethically irresponsible
1.
Chocolate condoms – before/after
Agency: DDB Group, Belgium
I came across this ad when I was trying to find some ads of DDB Belgium because I'm from there and I wanted to see if I could maybe do an internship this summer. Every body does some research of the company they want to work for and when I saw this ad I was kind of shocked. For me, this is an irresponsible way to advertise something that is supposed to be responsible. It's good that they are advertising condoms but I'm sure they could have advertised the chocolate condom in an other way.
1.
Advertiser: Dove
Ad Agency: Ogilvy & Mather, Toronto
This dove commercial is trying to show that we live in a world of unreality, a world of plastic surgeries and eating disorders. When girls are young they get exposed to his world by magazines, TV, or just peers. Dove is trying to show the consumers that there’s no world of perfection. Everybody looks different and every person has something they don’t like about themselves, but that shouldn’t be a reason to change the person you are. Dove is trying to show the population that inner and natural beauty is important and that everybody is beautiful in the way they are.
This commercial is a good example for the population and the reputation of Dove, but not everybody knows that Dove and Axe are owned by the same company… How funny is that, they basically have a controversy within their own company! Dove is all about the inner beauty, while Axe is something that will get you all the ladies you want…
2.
Product : SONY Corporate Image
Agency : Saatchi & Saatchi, Sydney
Sony Australia decided to celebrate the fact that they committed to offset all carbon emissions caused by their corporate travel. They celebrated it in a creative way, they worked together with Landcare Australia and Saatchi & Saatchi to create several grass cars. They then distributed those cars across Sydney. Even though, Sony doesn’t sell cars as their product, they are still trying to remind customers that we need to take care of the environment, and that they are trying to do their share by offsetting all carbon emissions caused by their corporate travel. I think this is a create idea to promote the decision they made. I’m sure it also made people realize that when Sony can help the environment, they can do their share too.
3.
Advertiser = PUR
Ad agency = TBWA chiat Day, Los Angeles
If water had had a voice, this would be one of the things it would say. TBWA chiat day created this idea because they want to attract people to stop buying bottled water. Water tastes about the same whether you filter it or buy it in bottles.
The only thing bottled water do is destroy our environment. I really like the print ad because it’s funny but they made a point. People buy a lot of bottled water while at the same time they could just buy a water filter.
B. 3 ads that promote a social issue/cause in a responsible way
1.
Avertiser: AMNESTY INTERNATIONAL
Agency: LOWE/GGK
Country: Poland
Women abuse is a horrible topic, especially when you're a woman yourself. Talking about this ad makes me sad because I know that this is something that happens to so many women all over the world. In most cases, the victims will keep it as a secret because they are scared. This ads tries to convince people that they can help, but you've to make the first step in order to solve this problem. I really like the ad, especially the copy because it's true: they haven't just broken her heart... they represented this issue in a creative way
2.
advertiser: Blue shield of California
Ad agency: Taxi, New York
Apparently, there are millions of people in California who are uninsured. These naked statues represent the uninsured residents. They are really vulnerable to anything. Blue Shield of California is trying to make this point clear to its residents. Health insurance is necessary.
3.
Avertiser: domestic violence
Agency: SAATCHI & SAATCHI Singapore
We live in a world where verbal communication evolved exponentially, especially with myspace, twitter, facebook,... This of course means that verbal violence is increasing too. Verbal violence might not be exactly like physical but they have some common characters. People, especially younger people, don't really realize how you can hurt an individual by just using words. I hope this ad made people think twice before they would use verbal violation, because words can hurt too.
C. 3 ads that are socially/ ethically irresponsible
1.
Chocolate condoms – before/after
Agency: DDB Group, Belgium
I came across this ad when I was trying to find some ads of DDB Belgium because I'm from there and I wanted to see if I could maybe do an internship this summer. Every body does some research of the company they want to work for and when I saw this ad I was kind of shocked. For me, this is an irresponsible way to advertise something that is supposed to be responsible. It's good that they are advertising condoms but I'm sure they could have advertised the chocolate condom in an other way.
Subscribe to:
Comments (Atom)
