Advertiser: Science World Advertising Agency: Rethink, Vancouver
Best ad for a science museum EVER
Science World is Vancouver's homage to science. Science World is not just for kids with a lot of imagination, adults can have fun there too. When I was younger, I loved going to Museums in Belgium because for some reason I imagined that something crazy would happen or that I went back to time. I know all of this sounds silly but the borderline is that I like this commercial. My favorite line in this commercial is "Ted, you old dog. How's that golf game? " It cracks me up every time I watch this commercial. Apparently I'm not the only one that loves this commercial, it won bronze at the ad-awards.com last year
2. Droga 5
Advertiser: Unicef Advertising Agency: Droga 5, New York
This map sets out the relative ‘risk status’ of more than hundred countries in terms of the proportion of the population that have access to safe drinking water and sanitation. UNICEF is trying to make people aware that even though we can complain about our environment, we should think about thousands/millions other people who don't even have access to safe drinking water.
3. Mother
Advertiser: Coca cola Advertising Agency: Mother
Doesn't this ad just makes you happy... YeahYeahYeah LaLaLa, I love this ad. It reminds me of the happy factory of Coca Cola. They are trying to maintain their child friendly image among individuals. Coca Cola is product used by families and young adults.
Imagine that you are at the register of the grocery store and you see the person in front of you buying the exact same things... how would you feel? Being Stalked? I didn't think this commercial would end with the other girl getting the opener, I thought it would end like a happy ever after movie. Heineken has a lot of good, enjoyable ads that give you a feeling of happiness.
In one of my previous blogs about Vodafone, where the man was tapdancing, I mentioned the fact that most of the time, companies will just mention that you can go online wherever you are, this is a perfect example of what I described in that blog. The ad looks pretty but basically they could have just said that you can go online wherever you are. Why would you spend that much money on a 30sec ad if you could have done it in 1 sentence?
6.Wongdoody
Advertiser: Gamefly Advertising agency: Wongdoody
Do you remember how the people reacted when Burgerking stopped selling the Whopper for one day during their campaign? Doesn't this remind you of that? I think it does....
7. AMV/BBDO
Advertiser: The Economist Advertising Agency: AMV/BBDO, London
The economist has a lot of good print ads , but this is the first TV commercial I've seen of the economist. At home(Belgium) we say that " The red line will guide you through the book". This is translated literally, and I've no clue whether they say this is America or not but it's funny to apply it to this ad. The economist is a newspaper that guides people through things that happen in the world.
8. Jung Von Matt
Advertiser: V&S Vin & spirit Advertising Agency: Jung Von Matt, Sweden Brand Name: Absolute Vodka
The title of this video is calles Absolute Vodka
Absolut Vodka = TWBA
so what's the deal? Honestly, I'm not completely sure what this is about? I mean I know it's about mixing drinks with vodka but Absolute Vodka is hold by TBWA not Jung Von Matt..
This is the first time I saw this ad, but at first I thought it was some individual who was playing around on their computer and created this, but it’s actually a real ad. Every sound has a different image, when you combine different sounds you create this sweet video.
2. Wieden + kennedy:
Who said W+K couldn’t do anything else than nike ads. This is an interactive ad for a card company. During Christmas time, many people send out Christmas cards. They took it in a different kind of way and created the “Christmas Card Making Machine”, which is an over-sized Christmas Card display in the streets of London. When people stand in the footprints outside the window, the installation will take a picture and uses their face on one of the characters shown on the Christmas card.
3. BBH
Advertiser: Vodafone Advertising Agency: BBH, London
It shows how fast and easy the wireless of Vodafone is and how fast you can download a song wherever you are. I didn't really pay any attention to the product at all, I just loved the way he tapdanced :) that was pretty impressive. For once, a cellular company didn't just show where you can get internet, it actually showed us what we can do once we have the internet.
4. The Richards Group
I'm in love with Chick fil a, I eat it a lot! I really like how they used the cows to advertise chicken. This is probably one of their best ads for Chick Fil a.
5. Doner
UPS is pushing their packaging products and services in a campaign of animated/live action television commercials. UPS comes to the rescue time and time again in a world of cardboard. Each of the spots finishes with a live action friendly UPS store attendant reassuring his female customer, “We do a lot more than shipping". This ad also reminded me of the movie Gladiator.
Advertiser: Microsoft 7 Advertising Agency: Crispin Porter + Bogusky
Microsoft 7 is the latest invention of microsoft for the pc. The fact that they used the first part of the apple TV commercials "I'm a mac, and I'm a PC", was ridiculous. Why would they take a part of the campaign of apple? In that campaign Apple is basically making fun of PC anyway.
2. VitroRobertson
Advertiser: Taylor Guitars Advertising Agency: VitroRobertson
Both ads are for the same instrument but different brands. Both ads are done by different agencies, the first one by VitroRobertson while John ST did the second one.
Selling a guitar is more than just the instrument; it’s about the sounds that lead your imagination, that guide you. Both print ads could have been more creative. Maybe they could have shown a scenario where a family comes together by music.
3. Cliff Freeman & Partners
Advertiser: Quixi Web help Advertising Agency: Cliff Freeman & Partners
Do you need help? Go the the Quixi Web help and they will give you an answer for everything, including for what we see in this ad… Who would put their baby in the sink next to the dishes?
4. Kirshenbaum Bond & Partners
Advertiser: TAG energy drink Advertising Agency: Kirshenbaum Bond & Partners
I really like the fact that this TAG Energy drink isn’t really about the Energy Drank itself, it shows a girl who loves shopping, she might even be obsessed. The tagline: “Next to shoes, men are a girls’s favor accessory” For once, men are seen as an accessory/ object. Normally it’s always the women who are see like sex objects. If you look at the shopping bags she has, she must have had a lot of energy to go shopping, maybe the TAG energy drink created this?
Advertiser: Hershey Advertising Agency: Arnold Worldwide, New York
Hershey did the exact same thing as Coca Cola commercial done by Wieden+ Kennedy. Everything is about the same, especially the last part before it goes to the little kid that the other Hershey chocolates are cheering that one specific chocolate on and then it goes to the customer. It looks nice and it’s funny but, if you’ve seen the coca cola ad, I still like that one a lot more than the Hershey ad.
2. Euro RSCG
Advertiser: The sun(newspaper) Advertising agency: Euro RSCG, London
This ad for the SUN newspaper isn’t really about the newspaper itself, it’s about bringing people together. There’s nothing better than waking up on Sunday morning, sitting at the dining table with the whole family, eating breakfast and reading the newspaper.
3. McKinney
Advertiser: Partnership for a drug-free America Advertising Agency: McKinney, Durham
If you would see this is reality, than there’s definitely something wrong with you. Then maybe you need to stop using drugs if it came to that point. Partnership for a drug-free America has some other good ads that really shows that it’s dangerous not just yourself but also for the people who are close to you. If you know something who’s been a heavy user, please stop them before it’s too late.
At first I thought this was an ad for colgate or crest. But when I saw that the advetiser was Xeroprint it took me a while to figure out why they would use a toothbrush in their ad. Finally, I realized that they are trying to show that when you print something of, in this case a toothbrush, you will see every little detail you need/want.
How can this ad make you want to go buy skof chips. Borderline talent? This ad makes me think that skof chips makes you fart a lot. Why would anybody buy it then? Apparently this campaign encouraged people to upload videos of their “borderline talents”
Creative agency Saatchi & Saatchi describes the concept as giving the “average Joe” a chance to showcase “their pointless skills - not traditional talents”. Why would you do that?
3. Leo Burnett
Advertiser: AE Investimentos Advertising Agency: Leo Burnett, Brazil
Not only is Dali being used as inspiration to advertise cars, but he is also having an influence by investment companies. Under the tagline “Don’t be lost in the weird world of investment”, Leo Burnett used Dali’s most well know painting as reference in adds for an investment company. Buying a painting is an investment, which fits perfect in this picture.
4. Fallon Worldwide
Advertiser: Holliday Inn Express Advertising Agency: Fallon Worldwide, Minneapolis
The Holiday Inn didn’t have a good reputation among individuals; they would use the word “Holliday Inn” as a slang word referring to a cheap hotel with small dishes. The word “Holliday Inn” would be used in songs by famous rappers as a negative thing, which didn’t help the hotel chain at all. They responded by making their own rap commercials. Even though I’m not a big fan of rap, I think that these commercials will give a boost to the image of the Holliday Inn.
5. Kaplan Thaler Group
Advertiser: Advertising Agency: Kaplan Thaler group
The only thing I want to say about this ad is that it looks cool. It doesn’t really show anything about the cleaning product. They don’t show a before/after image like every other cleaning product. Who knows maybe the product can’t get the dirt of that plate?
6. Team one Advertising
Advertiser: Lexus Advertising Agency: Team one Advertising
It’s not about what you see; it’s about how you see it in perspective. This is the first car ad that doesn’t show what the car can do. For example, how it can speed up or how save it is. Team one advertising decided to do something different this time. They want us to look at the whole car, how it looks, how it drives, how safe it is. We need to consider all these things before we may conclude that this is the perfect car.
advertiser: Casa Do Menor Advertising Agency: McCann Erickson
McCann Erickson used some similar campaign like the commercial against abused children by Saatchi & Saatchi. Sexual abuse among children is horrible and cannot be justified. Both ads give the same message, which is that children suffer from a sexual abuse experience. When that happens to a child, it’s hard, almost impossible to fully recover from that.
The tagline of the McCann Erickson ad “sexual abuse can be a heavy burden on children. The tagline of Saatchi & Saatchi: Abused children can’t speak up!
2. The Martin Agency
Advertiser: The Martin Agency Advertising Agency: The Martin Agency
This is an ad created by The Martin Agency to promote their own agency.
The tagline is: “Ad agencies are good at recycling ideas. Let’s get to work on everything else"
I understand what they are trying to say but they could have done a better job at it. The point they are trying to make is that other advertising agencies, copy ideas from other agencies or within their own agency, but from a different product. The Martin Agency doesn’t do that, they try to create a new and unique campaign for every single client they have.
But….
What is “EVERYTHING ELSE”???? This is the problem I have with this ad. How are individuals getting the point if we don’t really know what goes on among advertising agencies?
3. TM advertising ( don’t like the comment I made)
Advertiser: American Airlines Advertising Agency: TM advertising, Dallas
American Airlines knows why we fly…. Pretty creepy! I’m not a big fan of American Airlines but with this ad they are saying that they want the best for their customers so that they feel comfortable and will become frequent flyers with American Airlines. Nowadays, people in the US travel by plane frequently because it is convenient and inexpensive
Who doesn’t like Chips Ahoy? From the moment I saw the ad, I knew it was based on the movie: “Rocky”. DraftFCB tries to link the Chips Ahoy cookies to the same image they have about Rocky: a fighter, never gives up, aperosn who stands up for himself,….” This ad didn’t really work for me but I had fun watching it, so at least it caught my eye.
5. Lowe
Advertiser: Stella Artois Advertising Agency: London & Toronto
Stella Artois isn’t just any kind of beer. It has a history of proud and respect among generations. This ad shows that life isn’t about winning or being the best, it’s about family and friends being together. Why wouldn’t you drink a Stella Artois while you’re doing that?
Tagline: Harley-Davidson soundtrack. When you speed up you’ll start listening to it.
A Harley Davidson motorcycle isn’t just any motorcycle! It creates a new life for the driver from the moment he steps on the pedal. You’re in heaven from the moment you start the engine because the sound of a Harley Davidson gives you butterflies and it makes you feel like you’re reliving your childhood again.
7. Hill Holliday
Advertiser: Dunkin Donuts Advertising Agency: Hill Holliday
Let’s speak Fritalian! Say what?
With this advertisement they are assuming American people are dumb and don’t know how to pronounce any of these words. Isn’t America the melting pot of different cultures? Why would Dunkin Donuts try to change it by trying to eliminate these cultural differences? I understand that donuts are an American thing but coffee comes from around the world, so why would you change the origin of it? DD is basically mocking with Starbucks because they use foreign names for their products offered. Not cool DD!
8. Deutsch
Advertiser: Tylenol Advertising Agency: Deutsch
Just like any ad for a pain medicine, this is not any different. I know that it's hard to express pain relief by taking the medicine but maybe for once someone could be creative enough to do that. I can't wait for that day to come.
9. Mullen
Advertiser: CSX Advertising Agency: Mullen, New York
A new CSX TV spot developed by Mullen emphasizes the fact that the CSX trains are using less fuel, which is better for the environment and will give the people for oxygen to breath in. The only sound you’ll hear during this ad is people taking deep breaths in different situations. I really like the idea of presenting this benefit to the people. Other agencies probably would have just mentioned those benefits but nothing else.
10. Campbell Mithun
Advertiser: partnership for a drug free America Advertising Agency: Campbell Mithun, Minneapolis
Just like the advertising agency McKinney, Campbell Mithun is working together with the partnership of drug free America to make teenagers,adults aware of what drugs does for you. I like the fact that many agencies work on this account because it's something crucial and different agencies will see this problem in a different perspective. This means that the different agencies will also create different kind of ads in order to reach a more diverse population.
11. TAG S.F
Advertiser: xbox Advertising Agency: TAG, San Fransisco
Even though this ad has nothing to do with the patato heads created by The Richards Group during the 2009 Superbowl, it was the first thing I had to think of. I really enjoyed this ad because it’s funny, but not foolish. It took a while to figure out what product was being advertised but in the end when the lips and the man were doing karaoke the copy explained everything. FYI, I Love this song!
Advertiser: WWF Advertising Agency: Ogilvy & Mather, India
We live in a world where humans and animals are present. We need each other in order to stay in balance and survive. Ogilvy & Mather created this really creative, it’s not just pretty, and people will get this message immediately. Animals can’t do anything to help us but we can help them. By donating a small amount of money, we can give them a better place to live and protect them against natural catastrophes. This would help reducing the mass extension of unique animals.
2. Young & Rubicam
Advertiser: NCAA Advertising Agency: Young & Rubicam, San Fransisco
Y&R tries to show people with this ad that NCAA can find the perfect balance between sports and academics. They set standards based on performance on and off the field. For example, student athletes need at least a 2.0 average GPA in order to compete within the NCAA competition. Being a student-athlete myself, I understand that not everybody who’s a member of the 400,000 student athletes in NCAA will make it to the top. There’s only a very small percentage that will go professional. NCAA realizes that and that’s why they emphasize education too.
3. JWT
Same brand, same agency, different strategies!
Different types of products need different advertising strategies in order to sell. I found 3 ads that JWT created for Levi Jeans. Even though, all 3 ads promote jeans, they still have a different strategy according to the kind of jeans they are trying to sell. For example, the target audience for the skinny jeans will be women who want a pair of jeans that will make them look really skinny, while the first ad shown is about the fact that Levi Jeans are affordable and really comfortable.
4. Grey Advertising
Advertiser: Toshiba Advertising Agency: Grey London
Toshiba’s commitment of staying ahead of the competitors!
At first, you wouldn’t think that this is an ad for Toshiba. The fact that I couldn’t put a brand on this commercial made it really special. Toshiba creates curiosity among viewers, which encourages the fact that Toshiba tries to keep the commitment of staying ahead of the competitors. In the beginning I thought that computers did everything, but that wasn’t true. These are real people and with the right techniques they created this repetition act. Very impressive!
