WPP

1. Ogilvy & Mather







Advertiser: WWF
Advertising Agency: Ogilvy & Mather, India

We live in a world where humans and animals are present. We need each other in order to stay in balance and survive. Ogilvy & Mather created this really creative, it’s not just pretty, and people will get this message immediately. Animals can’t do anything to help us but we can help them. By donating a small amount of money, we can give them a better place to live and protect them against natural catastrophes. This would help reducing the mass extension of unique animals.



2. Young & Rubicam



Advertiser: NCAA
Advertising Agency: Young & Rubicam, San Fransisco

Y&R tries to show people with this ad that NCAA can find the perfect balance between sports and academics. They set standards based on performance on and off the field. For example, student athletes need at least a 2.0 average GPA in order to compete within the NCAA competition. Being a student-athlete myself, I understand that not everybody who’s a member of the 400,000 student athletes in NCAA will make it to the top. There’s only a very small percentage that will go professional. NCAA realizes that and that’s why they emphasize education too.

3. JWT

Same brand, same agency, different strategies!









Different types of products need different advertising strategies in order to sell. I found 3 ads that JWT created for Levi Jeans. Even though, all 3 ads promote jeans, they still have a different strategy according to the kind of jeans they are trying to sell. For example, the target audience for the skinny jeans will be women who want a pair of jeans that will make them look really skinny, while the first ad shown is about the fact that Levi Jeans are affordable and really comfortable.


4. Grey Advertising



Advertiser: Toshiba
Advertising Agency: Grey London

Toshiba’s commitment of staying ahead of the competitors!

At first, you wouldn’t think that this is an ad for Toshiba. The fact that I couldn’t put a brand on this commercial made it really special. Toshiba creates curiosity among viewers, which encourages the fact that Toshiba tries to keep the commitment of staying ahead of the competitors. In the beginning I thought that computers did everything, but that wasn’t true. These are real people and with the right techniques they created this repetition act. Very impressive!