Advertiser: Xeroprint
Advertising Agency: Publicis, Zurich
At first I thought this was an ad for colgate or crest. But when I saw that the advetiser was Xeroprint it took me a while to figure out why they would use a toothbrush in their ad. Finally, I realized that they are trying to show that when you print something of, in this case a toothbrush, you will see every little detail you need/want.
2. Saatchi & Saatchi
advertiser: Skof
Advertising Agency: Saatchi & Saatchi, Auckland
How can this ad make you want to go buy skof chips. Borderline talent? This ad makes me think that skof chips makes you fart a lot. Why would anybody buy it then? Apparently this campaign encouraged people to upload videos of their “borderline talents”
Creative agency Saatchi & Saatchi describes the concept as giving the “average Joe” a chance to showcase “their pointless skills - not traditional talents”. Why would you do that?
3. Leo Burnett
Advertiser: AE Investimentos
Advertising Agency: Leo Burnett, Brazil
Not only is Dali being used as inspiration to advertise cars, but he is also having an influence by investment companies. Under the tagline “Don’t be lost in the weird world of investment”, Leo Burnett used Dali’s most well know painting as reference in adds for an investment company. Buying a painting is an investment, which fits perfect in this picture.
4. Fallon Worldwide
Advertiser: Holliday Inn Express
Advertising Agency: Fallon Worldwide, Minneapolis
The Holiday Inn didn’t have a good reputation among individuals; they would use the word “Holliday Inn” as a slang word referring to a cheap hotel with small dishes. The word “Holliday Inn” would be used in songs by famous rappers as a negative thing, which didn’t help the hotel chain at all. They responded by making their own rap commercials. Even though I’m not a big fan of rap, I think that these commercials will give a boost to the image of the Holliday Inn.
5. Kaplan Thaler Group
Advertiser:
Advertising Agency: Kaplan Thaler group
The only thing I want to say about this ad is that it looks cool. It doesn’t really show anything about the cleaning product. They don’t show a before/after image like every other cleaning product. Who knows maybe the product can’t get the dirt of that plate?
6. Team one Advertising
Advertiser: Lexus
Advertising Agency: Team one Advertising
It’s not about what you see; it’s about how you see it in perspective. This is the first car ad that doesn’t show what the car can do. For example, how it can speed up or how save it is. Team one advertising decided to do something different this time. They want us to look at the whole car, how it looks, how it drives, how safe it is. We need to consider all these things before we may conclude that this is the perfect car.
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