Advertiser: Microsoft 7
Advertising Agency: Crispin Porter + Bogusky
Microsoft 7 is the latest invention of microsoft for the pc. The fact that they used the first part of the apple TV commercials "I'm a mac, and I'm a PC", was ridiculous. Why would they take a part of the campaign of apple? In that campaign Apple is basically making fun of PC anyway.
2. VitroRobertson
Advertiser: Taylor Guitars
Advertising Agency: VitroRobertson
Both ads are for the same instrument but different brands. Both ads are done by different agencies, the first one by VitroRobertson while John ST did the second one.
Selling a guitar is more than just the instrument; it’s about the sounds that lead your imagination, that guide you. Both print ads could have been more creative. Maybe they could have shown a scenario where a family comes together by music.
3. Cliff Freeman & Partners
Advertiser: Quixi Web help
Advertising Agency: Cliff Freeman & Partners
Do you need help? Go the the Quixi Web help and they will give you an answer for everything, including for what we see in this ad… Who would put their baby in the sink next to the dishes?
4. Kirshenbaum Bond & Partners
Advertiser: TAG energy drink
Advertising Agency: Kirshenbaum Bond & Partners
I really like the fact that this TAG Energy drink isn’t really about the Energy Drank itself, it shows a girl who loves shopping, she might even be obsessed. The tagline: “Next to shoes, men are a girls’s favor accessory” For once, men are seen as an accessory/ object. Normally it’s always the women who are see like sex objects. If you look at the shopping bags she has, she must have had a lot of energy to go shopping, maybe the TAG energy drink created this?
Hi Sascha. Glad to see your interest in Advertising. Regarding the above Taylor spot...and any advertising...the creative is an extension of the strategy...and executions should be judged against the strategy. You'll note that the copy in the Taylor spot is, "and just like that, we turned wood into electricity". The art design is clearly featuring, and using, the power lines. The strategy was about taking a brand that is known entirely as an acoustic brand and let the serious guitar playing target know that Taylor is now in the electric guitar business.
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